I just came across this site the other week on Motionographer, Nissan’s Journey To Zero. I’m usually not a huge fan of the whole ‘emersive web experience’ type of thing, or most uses of flash, or even websites with music for that matter. But I have to say, the content intention and design of this Journey to Zero site are great.

It includes talks from Richard Saul Wurman who is the Founder and Chairman of TED, and who in 1976 coined the phrase ‘Information Architect’ (this guy is fast becoming another one of our favorite people), and involves contributions from Universal Everything, Markus Eriksson/Subdisc, SU11, IAAH, Wade Davis, and PSFK. Works include videos, motion graphics, a typeface, essays and a call to action for people to download and create video response to the content created by IAAH…

Overall I think it’s really nice to see so many smart and talented people coming together to brand and discuss how we can move toward zero emissions. I know a lot of this sort of corporate giant funded projects can sometimes seem hallow, but it’s still important to have the discussion. Even if you want credit for funding it. Better spend your money on that than on simply fighting legislation or more silly cars.

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And Nissan has spent money to roll out the first production electric car just this year. Another good step. I was fortunate enough to be asked to help animate some of these informational videos for the Nissan Leaf, Nissans new fully electric car. It’s pretty smart for them to go straight ahead into developing an electric car, if an obvious one. It still takes some corporate courage to make the big changes happen. But surely, we all can see that cars that don’t run on gas are the future, so it’s smart to get a production gas free car on the market and the sooner the better. Gives you a leg up on the competition. I still think it’s very unfortunate that no one  had the guts to work harder and push this technology sooner.

Nissan, with these changes has definitely moved from somewhere in the background into the forefront of how to solve some of the issues we have with emissions and transportation. And hopefully this will move other auto-manufacturers to have to do them one better or keep up with some actual acts of environmental responsibility…